Practical automotive training. Built in a working shop.
Earn the Champion Advisor Certificate
Additional Information
Earn the Champion Advisor Certificate
Complete the training. Prove the standard.
The Champion Advisor Certificate represents a commitment to becoming a knowledgeable, dependable automotive professional—someone who can explain findings clearly, handle difficult conversations, and protect the trust customers place in the shop.
To earn it, complete the full Champion Advisor training path:
- Service Advisor Excellence — Tier 1
- Champion Phone Skills
- Champion Delivery
- The DVI Bible — Service Advisor Edition
- Service Advisor Excellence — Tier 2
- Champions of Communication
- Service Advisor Excellence — Tier 3
- 30-Day Advisor Ready
- Pass the required certification exams
The path builds from professional fundamentals to advanced communication, judgment, and ownership. The 30-Day Advisor Ready course brings those skills together through practical application, while the exams assess your understanding of the standards taught throughout the training.
Plan for approximately one year to complete the full path. Your pace will depend on the time you commit to studying, practicing, and completing the requirements. Enrollment begins the journey; completing the training and passing the exams earns the certificate.
Start by signing up for Champion University, then follow the advisor training path. Free membership gives you a place to begin; check each course for its access requirements.
Build the skills. Put them into practice. Earn the right to call yourself a Champion Certified Service Advisor.
Your Next Level Starts Here
Build the skills to handle difficult conversations, explain recommendations clearly, and become an advisor your customers and team can depend on.
Explore the complete training path, including all three Service Advisor Excellence tiers, specialized courses, and 30-Day Advisor Ready. Complete the training and pass the required exams to earn the Champion Advisor Certificate.
Estimated completion: one year.
Current Courses Available
The DVI Bible - Service Advisor Edition
The DVI Bible - Service Advisor Edition
The DVI Bible - Service Advisor Edition
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Turn documented inspection findings into clear customer conversations. Learn the advisor’s role in reviewing the evidence, explaining priorities, and helping customers make informed decisions.
The DVI Bible - Technician Edition
The DVI Bible - Service Advisor Edition
The DVI Bible - Service Advisor Edition
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Build accurate, evidence-based digital vehicle inspections. Learn the technician’s role in documenting vehicle condition and providing findings the advisor and customer can understand.
The DVI Bible - Owner/Manager Edition
The DVI Bible - Service Advisor Edition
The DVI Bible - Owner/Manager Edition
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Set a consistent DVI standard across the shop. Learn the owner and manager’s role in establishing expectations, coaching the team, measuring performance, and maintaining accountability.
Service Advisor Excellence - Tier 1
Service Advisor Excellence - Tier 1
The DVI Bible - Owner/Manager Edition
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Start with the fundamentals of the service counter. Build clear communication, organization, and confidence as the first stage of the Service Advisor Excellence training path.
Service Advisor Excellence - Tier 2
Service Advisor Excellence - Tier 1
Service Advisor Excellence - Tier 2
Continue the Service Advisor Excellence path. Build on the fundamentals as you develop stronger customer conversations, explain recommendations, and handle concerns with greater confidence.
Service Advisor Excellence - Tier 3
Service Advisor Excellence - Tier 1
Service Advisor Excellence - Tier 2
Progress to the advanced stage of the Service Advisor Excellence path. Develop professional judgment, handle difficult customer situations, and take consistent ownership of the customer experience.
Champion Phone Skills
Champion Communication Skills
Champion Communication Skills
Learn how to take control of automotive phone calls without sounding scripted or pushy. Handle price shoppers, appointment requests, objections, diagnostic questions, and time concerns while turning more conversations into productive shop visits.
Champion Communication Skills
Champion Communication Skills
Champion Communication Skills
Learn how great advisors create trust through the way they listen, explain, update, question, and respond. Improve customer conversations, reduce misunderstandings, handle uncertainty, and communicate difficult information clearly and professionally.
Delivery for Champions
Champion Communication Skills
Delivery for Champions
The customer experience does not end when the repair is finished. Learn how to review completed work, explain recommendations, answer final questions, present the vehicle, and create a professional delivery experience that builds trust and brings customers back.
Great service advisors are developed, not discovered.
The Champion University Service Advisor Excellence Series is a progressive training system designed to develop stronger communication, confidence, organization, and customer leadership at the service counter.
Across Tier 1, Tier 2, and Tier 3, advisors advance from mastering the fundamentals to handling more complex customer conversations, presenting recommendations effectively, overcoming objections, managing difficult situations, and taking greater control of the complete customer experience.
Each tier builds on the one before it, creating a clear development path instead of disconnected training.
The goal is not simply to create better service advisors. It is to develop professionals capable of earning customer trust, protecting the shop’s standards, and consistently delivering an exceptional experience.
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The DVI Bible Series
The Champion University DVI Bible Series establishes a consistent standard for how Digital Vehicle Inspections are performed, documented, communicated, and managed throughout the shop.
Across the Technician, Service Advisor, and Owner & Manager Editions, each member of the team learns their specific role in creating a DVI process customers can understand and trust.
Technicians learn to produce accurate, evidence-based inspections. Advisors learn to turn those findings into clear customer conversations. Owners and managers learn to establish expectations, measure performance, coach their teams, and maintain accountability.
Together, the three editions create one unified system from the vehicle in the bay to the customer at the counter.
The Inspection Provides the Facts. The Advisor Provides the Perspective.
1-DAY SERVICE ADVISOR BOOT CAMP
Your customers should not be your new advisor’s practice.
The Champion University 1-Day Service Advisor Boot Camp walks advisors through the complete customer experience—from answering the first phone call to delivering the finished vehicle.
Across 17 focused lessons, advisors learn how to take control of the call, write a clean repair order, manage scheduling and capacity, set honest expectations, understand the DVI, organize an estimate, explain recommendations clearly, handle customer concerns, provide proactive updates, and complete a professional final delivery.
This is practical training built from real situations inside real repair shops. The videos teach the standard, while the workbook and worksheets help advisors apply it to the way they communicate, document, and operate at the service counter.
Brand-new advisors are welcome to take the Boot Camp. However, advisors with less than one year of service-advisor experience must also complete Fresh Advisor Week One before becoming eligible for certification. Advisors with at least one year of experience may begin with the Boot Camp as the first day of Week Two in the Champion University Service Advisor Certification Path.
Completing the Boot Camp alone does not earn the full Champion University Service Advisor Certification.
CHAMPION LEADERSHIP
Being in charge is not the same as knowing how to lead.
Your team needs more than instructions. They need clear expectations, consistent standards, and a leader whose actions match their words. Champion Leadership helps business owners, managers, supervisors, and emerging leaders develop the judgment and communication skills to earn trust, strengthen performance, and lead with confidence.
Learn how to set expectations people understand, ask better questions, listen before making assumptions, and address difficult situations without avoiding the conversation or making it personal. Build a stronger approach to coaching, delegation, and accountability so you can develop capable people instead of becoming the person who has to handle everything.
Accountability starts with leadership. Before expecting better performance, you must provide clear direction, proper training, honest feedback, and a fair opportunity to improve. This training challenges you to examine your own decisions, recognize where your leadership may be contributing to recurring problems, and replace blame with meaningful correction. Holding a high standard and treating people fairly should work together, not compete.
Built around real-world leadership challenges, these principles apply across industries and professions. Whether you are preparing for your first leadership role or strengthening an established team, the goal is to help you build an environment where people understand what success looks like, take responsibility for their work, and have the support to grow.
Lead with purpose. Earn trust through your actions. Raise the standard through the people you develop.
AI IN THE AUTOMOTIVE INDUSTRY
AI is not coming to the automotive industry. It is already here. The real question is whether your shop will learn how to use it effectively—or continue treating it like a toy.
This free Champion University course teaches shop owners, managers, service advisors, and technicians how to use AI as a professional assistant. It does not replace experience, qualified diagnosis, manufacturer procedures, or human judgment. It helps good automotive professionals think faster, communicate more clearly, document more consistently, and turn what they know into systems other people can follow.
Across 10 practical sections, you will learn how to apply AI to:
• Customer communication
• Diagnostic research and preparation
• Service-advisor conversations
• Hiring and applicant screening
• SOP creation and documentation
• Employee training and education
• Marketing and social-media content
• Websites and online presence
• Workflow automation
• Everyday thinking, planning, and decision-making
Every section connects AI to situations that happen inside real repair shops. No coding background is required. The goal is not to chase technology—it is to use the right tools to improve clarity, efficiency, consistency, and professional performance.
Join the Champion University community for free to access the complete course, ask questions, share what you are testing, and learn alongside automotive professionals preparing for what comes next.
Service Advisor Courses - coming soon
1 Day KPI Foundation and Limits
1 Day Advisor Phone Skills Mastery
Learn what the numbers actually mean, what they can reveal, and where they can become misleading. Advisors and managers learn how to use KPIs to identify opportunities, improve performance, and create accountability without allowing a dashboard to replace judgment, customer care, or proper process.
1 Day Advisor Phone Skills Mastery
1 Day Advisor Phone Skills Mastery
Turn more phone calls into confident customer relationships and properly scheduled appointments. Advisors learn stronger call flow, better questioning, objection handling, expectation setting, and how to communicate value without sounding scripted or pressured.
1 Day Advisor Communication Course
Better communication creates better customer experiences and fewer misunderstandings. This course teaches advisors how to listen, explain recommendations clearly, provide effective updates, set expectations, handle difficult conversations, and build trust from write-up through completion.
1 Day Advisor Delivery Course
(Bundle) 1 Day Advisor Mental Shift, week 2 of 30 Day advisor training
The customer experience does not end when the repair is finished. Advisors learn how to review completed work, explain the invoice, educate the customer, address future needs, and deliver the vehicle in a way that reinforces trust and gives the customer a reason to return.
(Bundle) Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 1 Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 1 Day Advisor Mental Shift, week 2 of 30 Day advisor training
Technical knowledge alone does not create an exceptional advisor. This training focuses on the mindset behind the position, including ownership, confidence, accountability, professionalism, customer perspective, and the personal standards required to grow from someone working the counter into someone customers and teammates can rely on.
(Bundle) 1 Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 1 Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 1 Day Advisor Mental Shift, week 2 of 30 Day advisor training
Technical knowledge alone does not create an exceptional advisor. This training focuses on the mindset behind the position, including ownership, confidence, accountability, professionalism, customer perspective, and the personal standards required to grow from someone working the counter into someone customers and teammates can rely on.
(Bundle) 5 Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 5 Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 5 Day Advisor Mental Shift, week 2 of 30 Day advisor training
Technical knowledge alone does not create an exceptional advisor. This training focuses on the mindset behind the position, including ownership, confidence, accountability, professionalism, customer perspective, and the personal standards required to grow from someone working the counter into someone customers and teammates can rely on.
(Bundle) Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 5 Day Advisor Mental Shift, week 2 of 30 Day advisor training
(Bundle) 5 Day Advisor Mental Shift, week 2 of 30 Day advisor training
Technical knowledge alone does not create an exceptional advisor. This training focuses on the mindset behind the position, including ownership, confidence, accountability, professionalism, customer perspective, and the personal standards required to grow from someone working the counter into someone customers and teammates can rely on.
Digital Vehicle Inspection Training-COMING SOON
1 Day DVI Process & Presentation
1 Day DVI Advisor Review & Estimate Building
Learn how to move a DVI from vehicle check-in to customer presentation without missed steps or mixed messages. Advisors leave with a repeatable process for organizing findings, setting priorities, and making clear recommendations.
1 Day DVI Advisor Review & Estimate Building
1 Day DVI Advisor Review & Estimate Building
A technician’s findings are not ready for the customer until the advisor reviews the evidence and builds an accurate estimate. Learn how to catch missing information, clarify recommendations, and present a complete plan the customer can understand.
1 Day DVI Audits, Accountability, & Improvement
1 Day DVI Audits, Accountability, & Improvement
A DVI process only works when the standard is measured and enforced. Learn how to audit inspections, identify recurring weaknesses, coach the team, and create accountability without turning every mistake into a confrontation.
1 Day DVI Photos, Notes & Measurements
1 Day DVI Colors, Priorities & Standards
1 Day DVI Audits, Accountability, & Improvement
Strong recommendations require more than checked boxes. Learn how to use clear photos, useful notes, and accurate measurements to document vehicle conditions, support technician findings, and give customers evidence they can trust.
1 Day DVI Colors, Priorities & Standards
1 Day DVI Colors, Priorities & Standards
1 Day DVI Colors, Priorities & Standards
When every employee uses colors differently, the DVI loses credibility. Learn how to establish consistent standards, separate urgent needs from future concerns, and prioritize recommendations according to evidence—not opinion.
1 Day DVI Foundations & Purpose
1 Day DVI Colors, Priorities & Standards
1 Day DVI Colors, Priorities & Standards
A DVI is not just a checklist or a tool for finding work. Learn how a properly built inspection process protects customers, improves communication, supports the repair team, and creates a standard the entire shop can stand behind.
Pick Your 5 - DVI Training Bundle
Pick Your 5 - DVI Training Bundle
Pick Your 5 - DVI Training Bundle
Build the DVI training package your shop actually needs. Choose any five one-day DVI courses to strengthen documentation, improve estimate accuracy, create consistent standards, and give your team a process customers can trust.
Your First Year at Champion University Is Free
Join Champion University and get your first year of practical automotive training and tools at no cost. No obligation. Cancel anytime.
Enroll by November 11, 2026