Practical automotive training. Built in a working shop.
Join Champion university → Practice service visits, explain value, and handle tough conversations. Included for all CU members,
Practice with CU on Skool
Advisor Training Lab
Practice real service conversations. Join CU on Skool and launch from the Classroom. Included for free members.
Understand your vehicle inspection.
Clear explanations for owners. Scoring, photo checks, and coaching for shops. Try the sample or upload your inspection.
Champion Tire & Automotive, Durham n.c.
We never wanted to be the cheapest in town, we wanted to become the best.
At Champion Tire, we’ve encountered the same challenges that many shops face—growing a team, establishing consistency, earning trust, and building an auto repair business that isn’t reliant on just one person. Through our journey, we've made mistakes, corrected weak systems, and gained valuable insights from real experiences. These lessons have led to stronger standards, improved communication, and a clearer path forward. Champion University provides automotive training that shares what has worked, what hasn’t, and continues to educate on digital vehicle inspection training, service advisor training, and shop owner training as we evolve.
Champion Leadership Training - Now Available
Build a team that understands the standard—and takes ownership of it.
A strong shop needs clear expectations, capable people, and leaders who follow through. Champion Leadership teaches owners, managers, and developing leaders how to build those conditions through the situations they face every day.
Learn to put expectations in writing, coach without tearing people down, address problems before they become habits, and give each person clear responsibility for the next step. Strengthen communication between advisors and technicians, improve handoffs, and make sound decisions when the schedule slips and customer expectations are on the line.
The course brings these skills together through practical lessons and realistic shop situations. You’ll work through delayed parts, missed updates, uncertain findings, and pressure to finish—while protecting the customer, supporting your team, and holding the standard.
Build people who can think, communicate, and act responsibly—even when you’re busy somewhere else.
Sign up for Champion University free and get access to the leadership course at no cost through November 11.
THE COMPLETE CHAMPION ADVISOR TRAINING SYSTEM
Most advisor training is a collection of disconnected videos, scripts, and ideas. The Champion Advisor Training Path is built differently. Every course develops a specific part of the job and prepares the advisor for the next level.
The path begins with professional fundamentals and advances through DVI understanding, phone control, vehicle delivery, workflow management, customer communication, decision-making, and advanced advisor performance. It culminates in the 30-Day Advisor Ready course, where the individual skills are brought together into one complete operating standard.
Books, online lessons, workbooks, and real-shop applications help advisors move beyond knowing the information. They learn how to apply it consistently while protecting the customer, technician, and shop.
Choose an individual course to strengthen a specific skill, or complete the full training path toward earning the Champion Advisor Certificate.
Raise your KPIs with a System that Builds Trust
Champion University provides essential automotive training that helps shop owners strengthen their operations, enables service advisors to confidently manage the front counter, and supports technicians in advancing to higher-level roles. This auto repair business training is direct, practical, and tailored for individuals seeking systems they can implement immediately, including digital vehicle inspection training and specialized service advisor training.
The Informed Driver
Confidence Starts With Understanding.
You deserve clear answers about your car and the money you spend on it. The Informed Driver by Champion University makes repairs, maintenance, diagnostics, and pricing easier to understand, so you feel more prepared for your next visit to the shop.
Our free videos explain the questions drivers face every day: why diagnosing a problem takes time, what maintenance protects, how repair costs are determined, and what inspection findings mean. Learn which questions to ask, what evidence supports a recommendation, and how to make informed decisions about your vehicle.
For shop owners and service advisors, this is a resource you can share with customers to explain recommendations, address common concerns, and build stronger relationships through education.
Clear answers. Confident decisions. Because trust grows when understanding comes first.
Explore The Informed Driver
Some Heroes Carry a Toolbox.
A family gets home safely. A school bus makes its morning route. Someone makes it to work because a skilled pair of hands got them back on the road. Behind those everyday moments is a mechanic—and that’s a hero worth introducing to our children.
Champion University’s automotive coloring books put mechanics at the heart of the story. Through playful illustrations and adventures made for young imaginations, children discover a world of fixing problems, helping others, and taking pride in a job done right. Every page gives them room to add their own color while seeing the people behind the tools in a new way.
For parents, it’s something meaningful to enjoy together. For automotive families, it’s a chance to show children why your work matters. For repair shops, it’s a thoughtful addition to the waiting room that helps younger visitors feel welcome.
We’re raising the standard for today’s automotive professionals—and helping the next generation imagine themselves becoming one.
A little color. A little curiosity. A whole new kind of hero.
Button: Explore the Coloring Books
AI Gives You Answers. This Book Teaches You What to Do With Them.
Everyone is talking about artificial intelligence, but most people are still guessing—guessing which answers to trust, what to automate, how to ask better questions, and how to use this technology without surrendering their own judgment. AI by AI is different: it is a complete, published book created through artificial intelligence about the technology reshaping our future, with Kevin Tarpley directing the process and ensuring that human responsibility remained at the center. This is not another technical manual filled with complicated language or empty predictions. It is a practical guide for business owners, leaders, creators, professionals, and curious beginners who want to turn AI into a real advantage. You will learn how to uncover better information, recognize confident but unreliable answers, make smarter decisions, protect your authority, and convert AI’s speed into meaningful action. The people who learn to use AI wisely will work faster, think further, and create opportunities others never see. The people who ignore it—or trust it blindly—will be left behind. When answers become cheap, judgment becomes priceless. AI by AI helps you build both. Get your copy and prepare yourself for what comes next.
Champion University - Integrity beats speed. Every Time.
Built for Every Role in Your Shop.
Great auto repair businesses aren't built by one standout employee. They're built when everyone operates from the same standard. That's why Champion University offers comprehensive automotive training, including shop owner training, service advisor training, and digital vehicle inspection training. This ensures a consistent system is maintained from the front counter to the shop floor, empowering technicians and future leaders alike.
AI Is Changing How People Learn.
The future of automotive education does not depend on giving people more information. It depends on delivering the right information in a way they can understand, remember, and use.
Champion University uses artificial intelligence to create training around today’s learners and real shop conditions. Visual storytelling, interactive tools, custom AI assistants, and continuously improving content make complex topics easier to understand and apply across automotive business operations, digital vehicle inspections, service advising, and shop leadership.
The standards still matter. AI helps us teach them more clearly, practice them more realistically, and keep the learning experience relevant as the industry changes.
Your Shop Shouldn’t Depend on You for Everything.
When every customer concern, employee question, and difficult decision comes back to you, owning a shop can feel like a job you can never leave. You want a profitable business, a team you can trust, and the confidence that your standards will hold when you step away.
Champion University helps you build toward that freedom. Created by a working shop owner who understands the pressure of payroll, production, and protecting a reputation, our training connects leadership, service advisor development, and digital vehicle inspections to the challenges you face every day.
Develop advisors who explain recommendations clearly and handle difficult conversations with confidence. Give technicians clear expectations for thorough inspections that support honest recommendations. Use practical playbooks to make training more consistent, strengthen accountability, and help employees take ownership of their work.
Missed repair opportunities, inconsistent communication, and repeated mistakes cost your business time, money, and customer trust. Start giving your team the tools to get those moments right.
You’ve worked hard to build your shop. Build the people and systems that help it reach its potential.
Our Vision
We believe that honest shops deserve world-class automotive training. Our goal is simple: to build the greatest automotive learning platform the wrench has ever seen. Every new course, every AI tool, every template, and every system we develop brings us one step closer to raising the standard for the entire industry, including comprehensive training for auto repair businesses, digital vehicle inspection training, service advisor training, and shop owner training.
Industry Built
Champion University wasn't created by a production company or marketing agency. It was built inside a working automotive repair shop that serves real customers every day. Every lesson stems from actual customer conversations, technician challenges, and leadership decisions, making it a dynamic hub for automotive training. With thousands of completed repairs, our program focuses on essential skills like digital vehicle inspection training, service advisor training, and shop owner training tailored for the auto repair business.
Your First Year at Champion University Is Free
Join Champion University and get your first year of practical automotive training and tools at no cost. No obligation. Cancel anytime.
Enroll by November 11, 2026