Practical automotive training. Built in a working shop.
Practical automotive training. Built in a working shop.







One day, someone who works for you may become the person another team depends on. A manager. A mentor. A business owner. When a young technician makes a mistake or a new service advisor loses confidence, that person will have to decide how to respond.
Part of that decision may come from you.
They may remember that you took the time to explain. That you held them accountable while treating them with respect. That you trusted them with responsibility before they fully trusted themselves.
The way you lead today can become the way someone else leads tomorrow.
That is why we are building Champion Leadership.
At Champion University, we believe great leadership can be learned, practiced, and passed forward. We believe people deserve clear expectations, honest feedback, meaningful opportunities, and leaders who hold themselves to the standards they ask others to meet. Our purpose is to help owners, managers, and developing leaders turn those beliefs into everyday behavior.
We also understand how demanding that can be.
Many automotive shop owners built their careers by becoming the person who could solve the problem. The difficult diagnosis. The complicated estimate. The conversation nobody else wanted to have. You became dependable, and people learned to depend on you.
Eventually, that can mean every question interrupts your work, every decision waits for your approval, and every day follows you home. You care about your people. You care about your customers. You want to build something that lasts. Finding the time to teach while keeping the business moving can feel almost impossible.
Champion Leadership begins with that reality.
Created by Kevin Tarpley, owner of Champion Tire & Automotive, Champion University brings the experience of working in the automotive industry into the work of developing its people. Our leadership training connects directly to the service counter, the repair bay, the difficult conversation, and the decisions that affect a customer’s trust.
You can begin today with our growing collection of leadership videos. We explore developing independent thinkers, setting clear expectations, responding to mistakes, handling conflict, and building standards your team can consistently follow. Lessons such as “The Skill That Made You Great Is Keeping Your Shop Small” examine how a capable owner can unintentionally become the person everyone waits on—and how to begin developing the judgment of the people around them.
We are also developing the Champion Leadership course for our Skool community, coming soon. The course will bring these principles together into a structured learning path for people ready to take greater responsibility for how they lead.
Our beliefs shape everything we teach.
We believe clarity is a leader’s responsibility. Before holding someone accountable, a leader should be able to explain what was expected, how it was taught, and how success would be recognized. People need a fair opportunity to understand the standard, practice it, and receive useful feedback. Clear expectations give a team something solid to stand on.
We believe asking better questions develops stronger people. When an employee brings you a problem, there is an opportunity to explore what they observed, what they checked, and what they recommend. Those conversations help people develop the judgment to handle greater responsibility. Over time, the knowledge that once lived only in the owner’s head can become something the whole team understands and uses.
We believe the way you respond to a mistake influences whether you hear about the next one. People need to know they can bring a problem forward while there is still time to protect the customer, their teammates, and the business. A leader must establish what happened, address the consequences, and make the necessary correction. Calm, fair accountability makes room for honesty and improvement.
We believe respect and high expectations belong together. Caring about an employee includes having the difficult conversation, explaining the impact of their actions, and following through. It also means recognizing effort, acknowledging progress, and giving credit when it is earned. People deserve to know both where they stand and how they can grow.
We believe ownership begins with the leader. That means examining the training, the process, the workload, and your own example when something goes wrong. It means acknowledging when your instructions were unclear or your reaction made a difficult situation worse. The willingness to say, “I could have handled that better,” gives credibility to the improvement you ask of others.
We believe a standard becomes valuable through use. It must be written clearly, taught consistently, put into practice, and verified. When the same question keeps returning, there is an opportunity to create a lasting answer through a procedure, a checklist, or a training lesson. Each improvement gives your people more confidence and your business a stronger foundation.
And we believe a healthy business should protect the customer, the technician, and the shop together. Honest inspections, clear communication, accurate documentation, and responsible decisions support that goal. Profit allows a business to pay its people, invest in their development, maintain its equipment, and stand behind its work. Integrity belongs in the daily decisions that produce those results.
This is why leadership deserves your investment.
Consider the attention consumed by a recurring misunderstanding, a conversation postponed, or a capable employee who has never been taught how to make a decision. Those patterns take time from the work you want to do and the life you want to live. Developing your leadership gives you a way to address what keeps creating them.
Our goal is to help you build a team that understands its responsibilities, brings thoughtful recommendations, communicates early, and takes pride in doing the work correctly. A team you can trust with increasing responsibility. A business where the standard remains clear when you step away.
The difference can reach much further than the shop.
A young technician may discover a career they can be proud of. An advisor may find the confidence to handle a difficult conversation. A future manager may learn that authority carries a responsibility to be fair. An owner may finally have enough attention left at the end of the day to be present with the people waiting at home.
Your leadership becomes part of someone else’s working life. Sometimes, it becomes part of what they believe they are capable of.
We take that responsibility seriously.
Tomorrow’s leaders are already working beside us. Some are waiting for someone to explain the reason behind the rule. Some need honest correction. Some need an opportunity to try. Some have ability that nobody has taken the time to develop.
Champion University exists to help more people become the leader who takes that time.
Explore the leadership videos available now. Join the Champion University community as we prepare to introduce the Champion Leadership course on Skool. Bring your experience, your questions, and your willingness to examine your own habits.
The people you develop will carry something from you into the future.
Give them something worth passing on.
Lead with purpose. Raise the standard. Build leaders who change tomorrow.
Someone on your team may lead others the way you lead them today. Invest in the judgment, communication, and everyday habits that help people grow. Explore Champion University’s leadership videos now, and join our community as we prepare to launch Champion Leadership on Skool.
Build a stronger team today. Help shape the leaders of tomorrow.

Constantly providing answers can train employees to wait for you. Learn how to develop stronger decision-makers by asking for their testing, reasoning, and recommendations while keeping questions welcome. Turn recurring problems into written procedures and training so your knowledge becomes something the whole team can use.
Working harder and having every answer doesn’t automatically make you a strong leader. Learn how to develop employees who solve problems, recognize when repeated mistakes reveal broken systems, and avoid hiring out of desperation. Take responsibility for your business while holding your team accountable—and build leadership skills you can practice every day.
Your response to “I made a mistake” teaches employees whether honesty is safe in your shop. Learn how to hold people accountable without creating fear, encourage early reporting, and turn mistakes into opportunities to improve. Every mistake needs a response, but that response shouldn’t make the next one harder to admit.
When your team fears your reaction, mistakes can stay hidden until they become bigger problems. Learn how your response shapes communication, trust, and accountability. Set a standard that encourages employees to bring problems forward early, take responsibility, and help correct them while there’s still time.
If the process only exists in your head, your team is left guessing. Learn how clear expectations, proper training, and the authority to act give employees ownership of their work. Make accountability a fair measure of an understood standard—and reduce how much you have to carry yourself.
Your team should know exactly what good work looks like. Using the DVI process as a practical example, learn how to turn expectations into clear, repeatable standards throughout your shop. Improve consistency, make training easier, and give everyone the same fair measure of performance.
Incomplete inspections, preventable comebacks, wasted labor, and lost customer trust all carry a cost. Learn how gaps in training affect every part of your shop, from documentation to customer conversations. Understand why preparing your team to perform, document, and explain their work protects your employees, your customers, and your reputation.

Champion University
5016 North Roxboro Street, Durham, NC, USA
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Join Champion University and get your first year of practical automotive training and tools at no cost. No obligation. Cancel anytime.
Enroll by November 11, 2026